Trust, browsing, and privacy with Daniel Davis from DuckDuckGo

Sarah Brown by Sarah Brown on

The next video in our Essentials of Business Security series is ready to watch! Cat talks with Daniel Davis from DuckDuckGo about how to make digital privacy a priority.


DuckDuckGo began as a privacy-focused search engine. Today, it offers a browser extension and mobile app to prevent you from being tracked as you browse the web.

Here are four key points from our chat with Daniel that will help to keep your business data safe and private.

Make privacy a priority

Customers and employees want to know that their personal information is safe in your hands and on your servers. And as more companies go above and beyond to protect their customers’ privacy, competitive pressure is building for others to keep pace.

With data leaks and breaches becoming more frequent, you need to show that privacy is a priority for your business. To do this, put together a privacy policy that is comprehensive, clear, and easily accessible. Be open and transparent with customers about exactly what information you’re storing, and how and where you store it.

Evaluate new tools

Before you purchase or implement any new software, read the privacy policy carefully. If you’re in Europe, any software that processes or stores your data must be GDPR compliant. If you’re in the United States, software should comply with your state’s privacy laws.

Build it into your business

Almost weekly, a new privacy scandal hits the headlines. As a result, more people are aware of the risks to their data and are looking for ways to protect it. You can help by building privacy into the way your business operates.

Make sure privacy tools like safe search, browser extensions, and mobile apps are simple to use and fit your employees’ needs. Anything that is too complicated, or that disrupts their workflow, is likely to be ignored.

Take care of the data

When handling your customers’ personal information, be clear about exactly what you’re collecting and why you’re collecting it. Never keep data that you don’t need, because if you don’t have it, you can’t lose it or be tricked into giving it away.

Trust is the most valuable thing your customers can give you, so be transparent and keep them informed about any changes to your policies.

What’s up next

If you enjoyed our chat with Daniel, sign up for the webinar mailing list to receive notifications of future webinars.

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