There are moments when stars seem to align, and incredible opportunities present themselves.
This is one such moment. Today, we’re proud to announce that 1Password is a global partner of the 2024 Presidents Cup in Montreal, Quebec, Canada.
Why sponsor the Presidents Cup?
Since our founding, a major cultural value of 1Password is putting people first. When the opportunity presented itself to work with the PGA Tour and sponsor the Presidents Cup, it was evident that we had shared values. Like 1Password, the PGA Tour focuses on giving back and supporting the local communities that host each professional golf tournament. The PGA Tour has donated more than $3.93B to local charities where events take place.
That brings us to the Presidents Cup. The Presidents Cup is a global team competition between elite golfers from the United States and internationally (minus Europe). The 2024 Presidents Cup takes place in Montreal, presenting 1Password with a rare opportunity as we are a Canadian-founded company. When considering the combination of shared values, sponsoring an event in our backyard, and the unique structure of the Presidents Cup – there is no prize or purse, and participants play for charity – clearly the stars had aligned.
Golf, security, and the pursuit of excellence
As we explored the partnership, it became increasingly apparent that golf and cybersecurity are disciplines that require shared traits: developing good habits, excellence with ease, and risk management. These traits are necessary to play golf at an elite level, and the same goes for cybersecurity.
- Develop good habits – In golf, you must develop the right habits in order to succeed – things like ensuring proper posture, having the right grip, and following through. Cybersecurity is similar in that you must develop the right habits to be secure, such as using strong passwords, embracing multi-factor authentication (MFA), or enabling employees to securely use the tools they need.
- Excellence with ease – Playing golf at an elite level requires consistent practice, determination, and resilience to be productive – and make every swing look easy. Cybersecurity also requires determination, resilience, and a commitment to security – luckily, the best tools provide that excellence for you while making security easier in the process.
- Risk management – Professional golfers need to think strategically and calculate the risk and rewards of every shot while assessing distance, trajectory, and shape of their shot. And in the case that things don’t go well, they must adapt accordingly. Similarly, people and businesses must decide how to balance productivity and security in the modern ways we work.
Welcome Mackenzie Hughes to the 1Password family
In addition to sponsoring the Presidents Cup, we’re excited about our partnership agreement with professional golfer and PGA Tour member Mackenzie Hughes. Mac is a native-Canadian and has played on the PGA Tour since 2016, having won the 2016 RSM Classic and the 2022 Sanderson Farms Championship. As you’re watching future tournaments, you’ll notice Mac sporting the 1Password logo displayed proudly on his shirt.
Professional golfer Mackenzie Hughes (left) and Blake Brandon of 1Password (right).
As a Canadian athlete, it’s an honour to be sponsored by an industry-leading Canadian brand that’s committed to putting people first and giving back to its community. Excelling in golf requires strategic thinking, adaptability, and resilience, and 1Password has done the same in cybersecurity – giving me peace of mind that my sensitive information is kept secure, whether on the course or at home.” – Mackenzie Hughes, professional golfer
Shining a global spotlight on the importance of good cybersecurity practices
With the sponsorship, 1Password joins the ranks of some of the best and most valuable global brands, such as Accenture, BMW, Coca-Cola, FedEx, and Mastercard, who are also proud sponsors of PGA Tour events. In addition to being in such esteemed company sponsoring golf, the Presidents Cup also provides a unique opportunity to bring broader awareness to cybersecurity challenges that businesses, individuals, and families face every day. We’re excited to partner with the Presidents Cup as a platform for helping every internet user gain an upper hand over bad actors.
As you can see, we’re thrilled to be a global partner of the Presidents Cup along with Rolex and Cognizant. Be sure to tune into the 15th Presidents Cup on September 24th through the 29th. You know we will be. ⛳
Melton Littlepage
Chief Marketing Officer
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